Brand style guides can be as simple or as complex as you’d like. A one- or two-page document can lay out the logos, approved colors and typography, but a longer document—some exceed 20 pages – will ...

Through 1AD’s experience at WFX 25-1, the division staff found that they must understand the factors that impact the positioning of forward and rear boundaries, develop their battlefield ...

This paper presents a comprehensive framework for evaluating and integrating positioning technologies tailored for industrial applications, addressing the growing demand for reliable Real-Time ...

Brazil has no specific statute dealing exclusively with online IP infringement, but the legal framework – including the Internet Law – provides an enforcement system against online counterfeiting ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset.

How J.C. Penney’s new brand positioning is subverting consumer expectations Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains how “Yes, J.C. Penney ...

How JCPenney’s new brand positioning is subverting consumer expectations Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains how “Yes, JCPenney” breaks through a ...

Global airline alliance SkyTeam has launched a new brand campaign and slogan ahead of its 25th anniversary later this year.

Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and sho ...