In this challenging climate, even industry giants are forecasting profits declines. However, brands with purpose are ...

True purpose-driven branding may not show dramatic results immediately, but you’ll soon see its impact if purpose permeates ...

By E.N. Yaw YEBOAH “A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead. In Ghana’s advertising and marketing circles, “strategy” is often treated as the ...

Consistently reassure your customers that you can deliver, no matter what the current business or geopolitical climate is.