One of the most effective ways companies ensure longevity and profitability is through a well-balanced brand portfolio, ...

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more ...

Constellation Brands (NYSE: STZ), a leading beverage alcohol company, today announced that E. Yuri Hermida, Executive Vice President, Chief Growth & Strategy Officer, will depart the company effective ...

CX has outgrown its traditional role as a support function. It’s now a strategic lever for achieving business outcomes, from ...

Coty (NYSE: COTY) (Paris: COTY), one of the world’s largest beauty companies with a portfolio of iconic brands across ...

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also confuse or even alienate current customers.

South Korean boy group ENHYPEN has been appointed the latest brand ambassador for skincare brand mixsoon, a partnership many are addressing as "a perfect match.

Constellation Brands announced this week that E. Yuri Hermida, executive vice president, chief growth and strategy officer, ...

Restaurant Brands International (RBI), the parent company of Burger King, Tim Hortons and Popeyes, has announced that one of ...

Imagine you’ve built or onboarded in your portfolio the perfect software productpowerful, intuitive, and ready to ...

Introduction In today’s interconnected world, companies are no longer just about profits—they are about purpose. Businesses ...

While purpose goes beyond just hitting the quarterly numbers, there are business benefits, too. In their iconic book Built to ...