WPR, one of the largest independently owned PR firms in the U.S., has launched a newly structured consumer communications framework built to directly connect earned media efforts with e-commerce ...

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

In the competitive landscape of branding and intellectual property, conducting a trademark search before adopting a brand name or filing a ...

Former ByteDance exec’s startup generates complete brand campaigns from prompts, amasses 100K waitlist in five days Lovart ...

For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

Info-Tech Research Group, a global IT research and advisory firm, has announced the initial lineup of speakers for its ...

When The White Lotus returned to HBO for its third season, it came with the usual dose of dramatic tension, along with one unexpected ...

Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality. The post Your brand, ...