While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

As fashion’s rumour mill churns, gossip about who’s going where has usurped the conversation and unsettled internal teams.

"As Comcast separates this business, we're excited that SpinCo will have the talent and success of David Novak as its new Chairman," said Brian L. Roberts, Chairman and CEO, Comcast Corporation. "With ...

At the end of the day, retail mergers, or any merger for that matter, are much more than a simple combining of assets or ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

The brand also has a prototype “HBR AI” that helps make the website ... For processes, for strategy. “In our heyday, the established media organisations, they worked.

“We have disagreed with BP’s policy and strategy over recent years, thus we are pleased to see this reset and reversion to focusing on hydrocarbons,” analysts from Wells Fargo wrote.

That’s why having a brand strategy is so crucial. It establishes the market position, values, characteristics, messages and behaviors that together set you apart from your peers. The big ...