AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Access evidence-based tools and practices, including unique framework to guide your brand management ... who are responsible for developing and leading the delivery of brand strategy. Combine the ...

The U.S. workshops will take place at Primark stores at the Staten Island Mall in Staten Island, N.Y. and Tysons Corner ...

A messaging framework also forms the foundation for your content strategy, your content marketing plan ... During the meetings, listen their ideas about the company's brand value and target customer; ...

Ascott Accelerate is one of the many new initiatives introduced as part of the Ascott Global Academy for Excellence (AGAX).

For Ahmad Tea, a globally renowned British tea brand, Ras Al Khaimah served as the perfect stepping stone into the Middle ...

Discover new crypto listings in the market today. Explore emerging cryptos, their unique features, and why they capture investor attention.

For years, marketing teams have wrestled with the divide between brand and performance. One is tasked with building long-term ...

Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as simple but meaningful checkpoints for assessing and, if needed, adjusting marketing ...

Join the team at Healthware Group, an EVERSANA INTOUCH Agency, on Monday 25th of March at 15:00 GMT / 16:00 CET / 11:00 EDT as they explore their “Innovation as Strategy” framework ...

Nissan Motor Co., Ltd. has announced a financial recovery plan, Re:Nissan, under new management, while a “leaner, more ...

In a regulatory update at the Australasian Packaging Conference, APCO CEO Chris Foley laid out the evolving national ...