Affiliate content. Explore whether AI is the future of branding and uncover key insights for business owners on how to ...

Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

Learn how to build a standout online presence as a financial advisor, attract ideal clients, and grow your wealth management firm.

Quarterly sales figures are easy to count, but can we measure the impact of a logo or a tonal shift in messaging?

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

Up Call from My Client Two weeks ago, I showed this gaming platform redesign to the client’s development team. The creative director – super experienced designer – looks at my screens and says, ...

The cycle begins again. Creative lead rushes over with that familiar panicked expression. “We need graphics for tomorrow’s client demo!” Guess who just won the assignment? Pull up your usual ...

Understanding the brand includes reviewing the complete history of the company and brand, including its current brand positioning, the original positioning, how it has evolved—and, most important, ...

Simply, brand positioning creates a specific place in the market for your brand and product offerings. It reaches a certain type of consumer or customer and delivers benefits that meet the needs of ...