Trip's claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to ...

Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.

Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

It's a big moment for Kon Knueppel, right after being drafted to the NBA, he has now also signed on with the Jordan Brand.

This undeniable identity is one of Nike’s greatest assets, as it builds and retains loyalty, spreads favorable word-of-mouth, and fuels excitement from employees and consumers alike. And it’s so much ...

Ski brands come and ski brands go, especially in an ever-changing and volatile market. Many ski brands started out with the most humble of roots, usually from small wood or plastic manufacturers who ...

This is a summertime puzzle. I'm going to give you three words starting with the letters H, O, and T. For each set you give me a word that can precede each of mine to complete a compound word or a ...

Luxury brands face global, generational challenges, report says Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.

The fashion brand announced the launch of cruelty-free bath, nail and cosmetic products through a licensing partnership with Centric Brands and Authentic Brands Group.

Brittney Griner Had No Words for WNBA Announcement on Saturday originally appeared on Athlon Sports. The Atlanta Dream continues to find success in Brittney Griner's first season with the team.