Burberry is leaning into its British roots with a modern twist – think trenches, festivals and a sharper sense of style – as ...

Joshua Schulman is engineering a turnaround by heavily emphasising Burberry's quintessential British spirit and 169 years of ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.

Scarves, umbrellas and the classic trench are key to his planned revival of the luxury brand.

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

A year since Josh Schulman took over as Burberry's CEO, the brand is seeing early recovery signs despite ongoing sales declines. The iconic British luxury company, known for its trench coats, has ...

In August last year I decided to sell my Burberry rain jacket, so I left it with a company called Consigned Sealed Delivered (CSD), which operates a number of high-end vintage shops in upmarket ...

Burberry: From Trench Coats To The Trenches. Sep. 04, 2024 6:05 AM ET Burberry Group plc (BBRYF) Stock, BURBY Stock BBRYF, BURBY 8 Comments 2 Likes. George Theodosi. 535 Followers. Follow.

Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with "scarf bars" to drive sales of its cashmere scarves priced from $450 to $1,050.

Soon after taking over as Burberry’s chief executive last summer, Joshua Schulman popped into the company’s Fifth Avenue ...