• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

This survey highlights a growing trust in word-of-mouth, a preference for fresh feedback, and the critical role of owner ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

In times as challenging as the ones we face today, small business owners need to up their marketing game. There are many ways ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and ...

That's largely due to the capital they can invest in branding, marketing, and customer service. A small business owner doesn't have that luxury. So, your best strategy for success is to get hyper ...