Category management—the not-so-glamorous engine behind what ends up on a retail shelf—has been stuck in first gear for years.

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With Blue Yonder’s category management solutions, they will be able to allocate space more strategically thanks to data and analytics, improving the consumer shopping experience,” said Vince ...

Also known as Category Management, it is a product placement strategy to achieve successful retail sales. Learn how to use it to benefit your business. By Entrepreneur en Español March 30, 2021.