Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical ...

In an era dominated by short-form content, Rare Beauty has opted to engage in open narratives. The brand’s CMO Katie Welch ...

Is the 50/30/20 rule still effective in 2025? Vivian Tu says yes—learn how this simple budgeting method can help you build ...

Walmart VP Desirée Gosby reveals how the retailer scales AI across 255M customers. Enterprise blueprint from Transform 2025 on trust-first deployment.

Think of it as a compass that keeps every decision oriented toward the finish line rather than the next fire drill.

A marketing strategy involves specifying target markets and establishing a related marketing mix, which is commonly broken down into the 4Ps (ie, product, price, place and promotion).1 It is important ...

Strategic category management makes procurement the real differentiator for their business and their stakeholders. While formal category management has historically happened in PowerPoint and Excel, ...

Generalized category discovery (GCD) utilizes seen category knowledge to automatically discover new semantic categories that are not defined in the training phase. Nevertheless, there has been no ...

Credits: Bhanu Garg Conventionally, an exercise in brand strategy uses frameworks to gain an understanding of the context in which the strategy is being prepared. They help weave the research, its ...