Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Without a shared view of what counts as a qualified conversion, the numbers from your sales and marketing teams can end up telling very different stories.

Marketing isn’t an activity that can wait until the peak season; on the contrary, it’s important to be prepared well-ahead ...

Trip's claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to ...

Real advice or false promises? Here are 7 red flags to spot in children-directed advertisements, according to UNICEF.

Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.

Sadly, I let those miles expire. Five years later I was out of college, flying regularly for work, and reading all the ...

The fastest-growing boot camps in 2025 are the ones that treat enrollment like customer acquisition, with performance-driven ...

The Brazilian government has opted to file lawsuits against a plethora of betting providers in the country. Here's what we ...

It’s hard to imagine more intimate queries than those that fertility tracking app Flo allegedly asked its users. Among them: ...

The FDA is targeting ultraprocessed foods for reform to improve healthfulness of children's food. Whether the approach is comprehensive remains to be seen.