Without a shared view of what counts as a qualified conversion, the numbers from your sales and marketing teams can end up telling very different stories.

Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.

Government investigations and civil lawsuits have remade the world of "brand safety" during the second Trump era.

Torrential storms in France caused two deaths, flooded Paris streets and created a leak in parliament’s roof that interrupted a prime minister’s speech. Seventeen people were injured, and the ...

The American Hospital Association has launched a new ad campaign asking Congress to protect access to hospital care as lawmakers consider legislation that the group says could harm patients and ...

Ad insiders break down how the FTC's order on Omnicom and Interpublic Group's merger could hurt some in the news industry.

As temperatures heat up, so do marketing efforts around hydration. But Liquid I.V. isn’t satisfied to just win over consumers in the summer: It wants to win them every day at the moment when their ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 billion users worldwide.

FILE - Mobile phone app logos for, from left, Facebook, Instagram and WhatsApp in are photographed in New York on Oct. 5, 2021.

Havas cited opportunities for co-pay assistance and patient support programs as examples of the health information that companies can communicate using the marketplace.

Instagram Launches Marketing Campaign in Creator Push, Plans to Fund “Next Generation” of Talent The Meta-owned platform also rolled out a slew of new features, including the ability for users ...

MCNEIL, Ark. - Columbia County was hit by heavy rain Saturday night into Sunday causing downed trees and flooded roads.