An advert by a vegan charity featuring scenes of a human baby being taken from its mother has been banned. The advert by vegan charity Viva! featured the scenes to protest against the treatment of ...

The World Wildlife Fund’s (WWF) latest out-of-home campaign has entered the top 1% of charity adverts ever tested by System1. The advert from its ‘A Prescription for Nature’ campaign achieved a 5-star ...

Social Media Giving Day reminds us of the power of digital communities to spark real-world change. But in 2025, it’s Gen Z ...

TikTok and other social media users may have noticed ads featuring sad stories from older adults who are asking for donations to support their local charities or businesses.

A 2021 YouGov study showed that 66 per cent of adults in the UK believed that the gambling industry wasn’t doing enough to protect those that could be susceptible to a gambling addiction.

After analysing a total of 541 fundraising images, one of the major findings was that Africa continues to be over-represented in charity adverts supporting international causes. Over half of the ...

More than half of the charity adverts (52%) in UK national newspapers focus on supporting international causes. More than half of the images (56%) supporting international causes focused on countries ...

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Charity advertising often reinforces historical stereotypes of underdevelopment that equate Africa with poverty.