The Barnum effect refers to a tendency, demonstrated decades ago, for people to believe false feedback about their personalities. New research shows that nothing has changed.

Immediately noticeable is the circus master, carrying a sword in one hand and a trumpet in the other. In the background, we can also see a massive tent with "circus" written on it.

Circus Master P.T. Barnum used to say, “There’s a sucker born every minute.” I think American voters are smart enough to know when a carnival barker and his clowns are trying to sell them a ...