Lauren Barnett, head of sales at Samsung Ads, gave one of the standout talks. She stressed the need for human intention in AI ...

The John Lewis Christmas advert is nearing its 20th anniversary and the records for the early years unfortunately remain a ...

When you try your best, but you don’t succeed. To get what you want, just pay heed to Ipsos’s effectiveness experts, Samira ...

US distiller MGP Ingredients has named former Constellation Brands and Coca-Cola executive Julie Francis its president and CEO. The whiskey, vodka and gin distiller said Francis would take the helm ...

For the most part, television commercials are not watched so much as endured. People of a certain age will remember the ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...