The theory of cognitive dissonance was developed in 1957 by a social psychologist named Leon Festinger. ... “This is not as simple as it may seem,” Leikam cautions.

In all these contexts and many others, cognitive dissonance theory is certainly not the whole story. A lot of it is also simple physiology and behaviour.

The theory and definition of cognitive dissonance describes the tension that occurs when your beliefs and behaviors don’t match up. Learn why it can play an important role in your everyday ...

A psychologist called Leon Festinger coined the phrase “cognitive dissonance” in the 1950s after observing an intriguing phenomenon: a cult holding an apocalyptic vision of the world. The Seekers cult ...

In all these contexts and many others, cognitive dissonance theory is certainly not the whole story. A lot of it is also simple physiology and behaviour.