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In Chicago, an unknown illustrator named Haddon Sundblom was tasked in 1931 with creating a series of images of Santa Claus holding a bottle of Coca Cola for the firm’s Christmas ads.

Coca Cola advertisements in 1920 and 1931 Santa Claus is represented as a fatherly, cheerful figure of an older man who dresses in red and white.

This popular image of Santa was largely promulgated by the Coca-Cola Company, which featured images of Santa Claus in its Christmastime advertising for much of the 20th century.