Being a brand ambassador while in college can be a way for students to explore industries they may be curious about working in after graduation. “I‘m just trying to learn more about what kind of ...

When it comes to your local (or not-so-local) college campus, it’s time to stop ignoring this young consumer base. A 2011 study by re:fuel found students still control nearly $417 billion in ...

College campuses like Penn, a marketing mecca for brands that target the 18-to 24-year-old population, have become home to ambassadors for top brands, such as Red Bull, Microsoft and Verizon Wireless.

The Stanley Studio H2O pop-up tour, a brand experience that offers students free engraving with a product purchase, is visiting 13 college campuses across the country this fall. An ambassador program, ...

As Northwestern students scroll through their social media feeds, they may be noticing something odd — instead of seeing sponsored posts by celebrities, they’re seeing brands promoted by their ...

Now, she works for the clothing resale app depop, where she manages students from the brand’s ambassador program, which is present across dozens of campuses in the United States.

Call them tastemakers or trendsetters, fashion arbiters or brand evangelists. As more and more companies look to break into the coveted market of 18-to-22-year-olds, businesses are using college ...

The Business Journals. Select a City ...