Image is everything. Logos enhance your business by supplying a visual representation of who you are and what you do. Finding the right image for your business logo is a critical step in ...

When business owners begin to design logos, it's important to consider how their logo can communicate an image that will attract their target audience and differentiate their company from the ...

Business consultants, entrepreneurs, and designers that specialize in logo creation all agree that several factors have to be weighed when creating a logo for a company: Desired Image—This is ...

3. Start With Brand Foundations. Don’t just skip to the name and visual marks like a logo. Do the harder, less sexy work of understanding and making decisions around the fundamentals such as ...

Can You Identify Tech Companies by Their Logos? Microsoft's new logo isn't stunningly different from the old one. Most geeks could probably name the company based on the new image alone.

[Images: Pfizer] In a statement, the company said its new logo visually represents Pfizer’s desire to honor its legacy while looking squarely into the future.

Here is one of the company's throwback logos, used from 1987-2000. The name Compaq was derived from "compatibility and quality," according to its founders. The computer company was founded in 1982 ...

The company has kept the apple image ever since but dropped the rainbow stripes in 1998, when it launched its first iMac computer. At that time, the logo took on a monochromatic black look.