The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

Instead of aimlessly guessing how to plan their budgets for the year ahead, marketing teams can use data to guide their ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

The interview below is part of a series from the McGuireWoods Emerging Manager Program featuring impressive emerging managers. The ...

When Louis Vuitton creates a bespoke trophy trunk for every Formula 1 major Grand Prix circuit, you know we’ve entered a new era of luxury marketing. The paddock—once the exclusive domain of ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Apple's proactive supply chain optimization and exemption from certain tariffs support a resilient outlook. Learn why AAPL ...

Mobile gaming is a hundred billion dollar industry, and yet it continually struggles to be perceived as a serious ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...