Consumer Behavior How Consumers' Emotional Responses Guide Decision-Making Being aware of your emotions can prevent you from making bad decisions.

The psychology of persuasion: Understanding consumer behavior and decision making in marketing As a subject, consumer behavior has been taught in B-Schools since long and there is a well-developed ...

Even though we’re in an age where technology like big data and machine learning impact consumer behavior, it’s essential to take the decision making process seriously and study it as much as ...

This Collection welcomes original research that investigates psychological approaches on consumer behaviour. Behavioural studies investigate preferences, decision-making behaviour, and those on ...

Infact, this work on human irrationality and decision making won Mr. Kahneman the 2002 Nobel Prize in Economics (Mr. Tversky died in 1996.) Advt Daniel Kahneman & Amos Tversky ...

Indranil Goswami Associate Professor of Marketing Expertise: motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and ...

Here are a few key themes to keep in mind as part of new consumer journeys and decision-making factors. Newsletters Games Share a ... Three Health & Wellness Influences On Today’s Consumer Behavior.