The beverage sector is experiencing a wave of innovation, with rising demand for specialty drinks, such as "dirty" sodas — a ...

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

Sanjiv Mehta, former Chair/CEO of HUL, highlights four key consumer trends in India: a desire for immediate life enjoyment, ...

While customers benefit from greater value and ease, companies greatly gain as well.

Artificial intelligence (AI), direct-to-consumer (D2C) business models and emerging markets are transforming the video game industry.

Rule 12 of CGST Rules, 2017 specifies the registration form for the e-commerce operator. Any person required to collect tax ...

Partner Nicole Johnson shares her outlook for consumer brands and where she’s looking to invest in 2025. Where is the ...

In today’s digital age, the business of buying and selling of goods and services over the internet is on the rise. It is called electronic commerce (i.e. E-commerce). The eCommerce market includes ...