Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns ...

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

At ETBrandEquity’s Media and Entertainment Summit 2025, Tejas Apte, head of media and digital marketing, Unilever discussed ...

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

As we wrap up the 2024 earnings reports, analysts weigh in on how beauty conglomerates should go about reinvigorating sales.

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

Hellmann’s big Super Bowl ad this year stars Meg Ryan and Billy Crystal reunited at New York City’s iconic Katz’s Deli to ...

What foods and drinks look like — the colors we see before the first morsels or sips hit our tastebuds — have mattered to people for millennia. And nowhere has that been more blatant than the American ...

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

James A. Roberts, Ph.D., is The Ben H. Williams Professor of Marketing at Baylor University’s Hankamer School of Business. A noted consumer behavior expert, he is among the "World's Top 2%" most-cited ...