With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

At ETBrandEquity’s Media and Entertainment Summit 2025, Tejas Apte, head of media and digital marketing, Unilever discussed ...

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

Data released Tuesday suggests editorial sites are often overlooked and undervalued as ad and marketing channels. The findings show 44% of consumers discover new products or brands through online ads ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

What foods and drinks look like — the colors we see before the first morsels or sips hit our tastebuds — have mattered to people for millennia. And nowhere has that been more blatant than the American ...