Even the most creative marketing ideas can fall flat if they don't connect with the target audience in the right way.

Here are a few ways to overcome the challenges of content marketing. 1. Keeping a content ideas journal. A content ideas journal is more than just a notebook of your best blog content ideas.

IBM announced Wednesday that it is deploying the Adobe Firefly generative AI tool across its design and marketing teams for internal projects as well as consulting clients on its use.