India Today Media Institute, in collaboration with Galgotias University, has launched a four-year BA (Hons) programme in ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Every marketer has felt it. That frustrating moment when a campaign starts flatlining, dashboards overflow with lagging data, ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

In my nearly two decades helping businesses navigate local search, I’ve seen a lot of trends come and go. But what’s ...