User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

In my nearly two decades helping businesses navigate local search, I’ve seen a lot of trends come and go. But what’s ...

ABSTRACT: In the context of rapidly evolving digital marketing ecosystems, this study provides a timely and distinctive contribution by critically examining the intersection between user-generated ...

Powerade powers up user-generated content challenge on TikTok The brand is using TikTok’s Branded Mission platform to drive social media buzz around new Xtra Sour flavors.

YouTube is updating its monetization policies to target mass-produced and repetitious content. Here's you need to know.