Renae Gregoire covers content marketing and great content experiences ... we see a “From the brand” carousel module—a feature of the A+ Content program. I immediately noticed the photo ...

Block 2: Engagement Marketing: Communities, Content and Creativity This module examines the key determinants of multi-channel engagement marketing before moving on to an exploration of the key direct ...

This module emphasises the central role of content as the unit of value in online communities and a key element of successful search marketing and influencer strategies. Practical workshops develop ...