It is observed that businesses witness up to 49% increase in conversion rates by using four or more channels as part of their omni-channel strategies. While email remains dominant in markets like the ...

Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today. CallTrackingMetrics March 18, 2025 ...

In the fast-paced world of e-commerce, where every click represents a potential sale, I see the power of conversion rate optimization (CRO) strategies overlooked all too often.

Offline conversion tracking, or OCT, is a discipline that incorporates offline data to help marketers measure how their ads contribute to real business outcomes, not just marketing metrics (e.g ...

Unlike traditional marketing strategies, data-driven strategies are based on data-backed hypotheses rather than assumptions. This reliance on solid data makes such strategies the star of the modern ...

How to Conduct Website Conversion Rate Optimization. At my company, we apply conversion rate testing to websites, email marketing, and paid media. For businesses considering investing in testing, you ...

In this article, we’ll break down how CMOs and marketing leaders can use conversion tracking and attribution data to: Understand true channel performance. Make better budget decisions.

The Conversion-First Mindset As you dive deeper into the holiday season and start planning for 2023, it is time to see conversion optimization as a strategy in and of itself.

Most retailers track fuel and store performance separately. Conversion IQ changes that. By integrating transactional data, ...

3. Test different bidding strategies in Google. I’ve seen different bidding strategies work for different clients. I recommend testing a few to see what will work best for you. Use these guidelines: ...

SAN FRANCISCO/ MUMBAI, Aug 12, 2024--- CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy". The report ...