To become a truly indispensable asset to an organization, marketing operations professionals should master these seven ...

Efficiency can undermine customer connection. Here's why personalization and human touch in business operations matter even more in 2025, ...

An OMS should enable granular decision-making based on eligibility, labor availability, replenishment windows and SKU velocity.

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial ...

A guide to steering clear of the most common, and consequential, mistakes. Successful innovation—especially breakthrough ...

SaaS struggling to scale? Chrisley Ceme unveils a channel growth strategy for B2B tech firms, emphasizing segmentation, ...

What is Black Friday customer segmentation? Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on qualities they share.

Netrio's expanded Customer Success Team addresses these challenges by using technology and industry best practices to implement customer segmentation strategies, formalize processes that support ...

Netrio's expanded Customer Success Team addresses these challenges by using technology and industry best practices to implement customer segmentation strategies, formalize processes that support ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and community engagement.