As with all forms of AI and machine learning, agentic AI will require guardrails and human oversight to avoid harmful ...

Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech ...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities. It can be a matter of life or death in healthcare, where ...

Research reveals that thinking to be wrong. In fact, companies that live and breathe a customer-centric strategy actually perform better during a downturn. How do we know? The proof is in the ...