We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate ...

Launch dates don’t build customer loyalty—outcomes do. Here's why CX leaders are shifting from velocity to impact.

Fielding customer-satisfaction surveys is not enough. To better serve their customer base and more effectively acquire new customers, organizations need to delve into the details of individual ...

During COVID-19, your marketing and sales messages and offers need to be more valuable than ever. Here's how to offer true value to buyers now and build customer loyalty into the future.

Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers ...