Bubu and Dudu are part of a wider cultural love for all things kawaii, a Japanese word used to describe things that are sweet, lovable, and adorable. While they were born in China, they’ve definitely ...

Kawaii: Going crazy for cute the Japanese way. Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell. Will Coldwell. Friday 31 May 2013 15:26 BST.

In Western culture, we’ve come to think of kawaii as a synonym for cute. In Japan, where the kawaii aesthetic has been its own pop culture phenomenon for decades, the word is a bit more complex.

The Japanese word "kawaii" is much more than simply "cute" The Japanese word “kawaii” made it to the English vernacular, but its deeper cultural meaning has been lost in translation. Gaming ...

Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” According to the exhibition, ...

Global Psyche: One Nation Under Cute In Japan, the cuteness craze is more than just a national pastime. By Ilya Garger published March 1, 2007 - last reviewed on June 4, 2025 ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, ...