The Well Red Damsel is open Tuesday and Thursday from 2 to 7 p.m., and Wednesday, Friday, Saturday and Sunday from 10 a.m. to 3 p.m. Hours may change in the future, Meyer said.

The Well Red Damsel is open Tuesday and Thursday from 2 to 7 p.m., and Wednesday, Friday, Saturday and Sunday from 10 a.m. to 3 p.m. Hours may change in the future, Meyer said.

New romance only book shop coming to Wauwatosa, The Well Red Damsel. Posted: June 18, 2025 | Last updated: June 18, 2025. Wisconsin's newest romance only book shop is about to open in Wauwatosa.

The Well Red Damsel, Milwaukee's first romance bookstore - which began last year as a pop-up - is opening a bricks and mortar location on June 21 at 6429 W. North Ave. in East Tosa.

The Well Red Damsel, a romance-focused bookstore, will open a storefront in Wauwatosa on June 21. Owner Natasha Meyer started the business as a pop-up in 2024 and built a following through events.