The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients ... advertisers have the lowest average CTR (0.47%). The average conversion ...

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Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

One common misstep: assuming bigger models and better benchmarks translate to a better user experience. Accuracy may not be enough. If a system is slow or resistant to correction, it alienates users.