A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Leaders need to recognize the shift from an innovation agenda to one driven by emotionally intelligent leadership and ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

In 2025, success hinges on a data-driven marketing strategy that integrates AI, first-party data and personalization to build trust and drive long-term growth.

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was ...

Affiliate content. Discover how AI fits into the modern marketing funnel—from optimizing SEO to automating social ads—helping ...

Data-driven loyalty programs boost customer engagement, encourage store visits and — perhaps most importantly — signal to customers that the retailer values their continued patronage. Today’s ...

Loyalty promotions for age-restricted categories is a growing trend in the convenience channel. "Because age and identity verification can be proven via an app, it enables more effective marketing ...

Like so many technology buzzwords, "data-driven" is the term du jour to describe every business, software, tactic and decision maker.

L’s new data-driven model, Total Store Impact, strategically integrates tactical loyalty campaigns into the retailer's marketing mix, creating a continuous cycle of value for customers and ...

Invest in the most valuable customers. A successful loyalty strategy aligns with a brand’s financial objectives. If loyalty budgets are impacted by recessionary cutbacks, look for ways to focus ...

Tension: Many marketers assume data-driven strategies will magically solve every growth challenge, yet the practical reality in 2025 looks more nuanced.; Noise: Overly simplistic claims about ...