If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...
The new book “Baldwin, Styron and Me” is a valuable contribution to the current debates about race, equity and identity, says ...
Ogeeprovides makeup and skincare products that are “safe for your skin, safe for the planet.” But while sustainability may be a top consideration for some consumers, efficacy and high quality may be ...
To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...
Unfortunately I have lived a long enough life to see the study of Black history being attacked. It is sad but not surprising.
Spoilers are killing excitement for new comic books before issues even hit shelves. Here’s why the entire comics industry ...
The Tour de France and Tour de France Femmes avec Zwift will begin on British roads in 2027 - here's everything you need to ...
“West Side Story” star Rachel Zegler is portraying the original Disney princess in “Snow White” alongside “Wonder Woman” ...
As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.
Lollapalooza: The Uncensored Story of Alternative Rock’s Wildest Festival” traces the ups and downs of the 34-year-old summer ...
Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.
The School of Management lead a course that invited students to study in Spain. The School of Management recognized three ...