CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

HGS Interactive is an AI-first digital agency, a part of Hinduja Global Solutions (HGS), with over a decade of experience in ...

Some REITs are truly exceptional and they consistently outperform the stock market. Check out three such exceptional REIT ...

With growth slowing and costs rising, entrepreneurs must rethink how they operate. These 5 growth strategies can help small ...

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

Since joining the team in 2018, Jen has helped transform the Eagles' fan strategy into a global, content-rich experience.

Last year, Publicis execs descended on Cannes Lions with one mission: take the bullshit out of AI for clients.

Harvard Business School has established a leadership position offering nondegree online programs. Simeen Mohsen, senior managing director at Harvard Business School Online, leads that portfolio. I ...

Keith Joseph, 17, put together a 20-page business proposal plus a 15-minute oral presentation detailing plans to bring a ...

How to create an influencer marketing strategy is one of the first things brands Google when they’re ready to work with ...

Layer, the AI application gateway built specifically for game developers, has raised $6.5 million in funding to make game ...