At first, the notion of three different strategy levels for a company may seem confusing. After all, doesn't an organization have one overriding goal: to grow and to make money?

Corporate-level strategies are implemented throughout the entire organizational structure. Different strategies might be simultaneously employed but set at different priority levels.

The veritable Noah’s Ark of voices and theories can be downrightstupefying. I would submit that one reason for the confusion and cacophony is that, far from being monolithic, there are three levels of ...

We are all different from one another; our strategies need to be different as well. ... In reality, these are all subsets of the most important level of strategy: you.

Business strategy is best distinguished from corporate strategy by the different perspectives that business leaders and strategic planners must bring to bear. ... the questions of corporate strategy — ...