TV viewers are moving to streaming faster than ever. Can advertisers keep up? That's one big question facing the connected TV ...

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...

Apple customers aren’t thrilled they’re getting an ad from the Apple Wallet app promoting the tech giant’s original film “F1 the Movie.” Across social media, iPhone owners are ...

Washington’s new digital ad sales tax raises concerns for small businesses, risks legal challenges, and could push innovation out of the state.

MAGNA has raised its 2025 US ad growth forecast to 4.6%, but the radio outlook remains unchanged with a projected 3.2% revenue drop.

He joins the cable channel after helping The New York Times increase digital ad revenue 12% during the first quarter of 2025.

On May 20, Washington state enacted SB 5814, expanding the sales and use tax base to include a range of high-tech and digital services, including ...

The IAB has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech and legal experts. The terms, which should improve ...