Marketing executives love creator content when it works, authentic videos that convert, engagement rates that shame ...

AI-first creative and automation, privacy-first data and measurement, and attention-driven formats and ecosystems. Below I break down the biggest shifts marketers must prepare for like paywallbypass ...

Marketing is a complex, multifaceted discipline. At its core, it is about understanding consumers and serving their needs profitably. While easier said than done, some fundamental principles guide ...

Kushal Karwa has carved out a distinctive career at the intersection of business and art, demonstrating how artistic insight and practical business acumen can drive brand innovation. His Master’s in ...

Digital fatigue is real—and for brands trying to connect with audiences who are tired of an oversaturated online marketplace, it opens the door to analog opportunities. When most interactions happen ...

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The convenience-store industry and the people in it continue to evolve, whether it’s new hires, promotions or retirements. Read on for news about retailers, suppliers, associations and more. Jason ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...