In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

In 2024, many retailers put gen AI projects into production. In 2025, retailers will scale these AI projects and embed the ...

Increasingly, retail workers are turning to unions to advocate for better pay and benefits with Amazon, Starbucks and Costco on the frontlines. New data shows that TikTok could be even more ...

Another term often used interchangeably with “retail media” is “commerce media.” While they are essentially the same thing, many industry ... VP of Media Strategy and Product at Kroger’s retail media ...

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts ... Whether you’re a digital marketer, merchandiser ...

The retail industry's evolution into a digital advertising platform is transforming the way brands engage with consumers. As retail evolves beyond traditional brick-and-mortar stores, it has ...

The rise of retail media in India is reshaping the digital marketing landscape ... it's becoming a full-funnel strategy,” Dadia explains. This shift is accompanied by changes in budget ...

But more so, Brand+ demonstrates how the convergence of retail media networks (RMN ... synergistic channels could finally deliver on digital’s promise of full-funnel, data-driven marketing. “If you ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

EVP of Strategy at Skai. Bottom line. Q4 2024’s digital marketing performance demonstrates the continued evolution of holiday shopping patterns, with retail media emerging as an increasingly ...