In this digital era, retail transformation has accelerated, driven by the convergence of cutting-edge technology and evolving consumer expectations. Sai Kiran Mannava, with a wealth of expertise in ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

As the retail media sector booms, professionals need ongoing education to keep pace. These resources and training programs ...

In addition, marketing and content production are becoming increasingly important components of the virtual retail ...

Innovative Click to WhatsApp ads transform digital ads into instant conversations, achieving 400% returns and 34% lower CAC ...

Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

India's advertising industry is projected to grow by 7% in 2025, reaching Rs 1,64,137 crore, according to the latest This ...

The fast and evolving pace of the retail industry has made retailers adopt new-age solutions ... To build the foundation of every digital strategy in retail, it is crucial to choose the right retail ...

In 2024, many retailers put gen AI projects into production. In 2025, retailers will scale these AI projects and embed the tech into core operations.

The leadership at GroupM weighs in on ad spending trends, the expansion of retail media, and the significance of large-scale live entertainment.

While the UK retail industry faces a post-pandemic downturn and decreasing ... and we have worked hard to align our purchasing and marketing strategies to ensure we can provide the best value items ...