Marketing budgets were revised upward in Q2, but the growth was largely driven by tactical activities, such as sales promotions and direct marketing, suggesting marketers are under pressure to drive ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

Brand promotion is an important marketing tactic to increase recognition, consumer loyalty, competitiveness, revenue, and overall company worth.

Let's dive deeply into this captivating world of political marketing—its core elements, varied types, perks and pitfalls. Follow the blog to learn more!

Jade Bonacolta shares how asking two questions gave her the blueprint to being promoted quickly.

DOHA: CEO of the Investment Promotion Agency of Qatar (IPAQ) HE Sheikh Ali bin Alwaleed Al Thani has affirmed that Qatar witnessed significant growth in foreign direct investment (FDI) in 2024, with ...

Courtney Ott will lead Cinetic Marketing. Her promotion comes after news broke that longtime head Ryan Werner is leaving the company to take over as president of global cinema at Neon.

4. Versatile Marketing Opportunities Promotional products can be tailored for any occasion — trade shows, social media contests, or corporate events. They can be designed to reflect your brand values ...

After Wrexham clinched promotion to the EFL Championship, Ryan Reynolds delivered a emotional, emphatic message in celebration of the momentous achievement.

In today's crowded market, a direct mail campaign needs to do more than sell — it should inspire transformation. That's where identity marketing comes into play.

It is a criminal offence, punishable by fine and imprisonment, to use a customer’s personal data for direct marketing without their consent. It is also an offence to transfer customers’ personal data ...

That’s why impact-based marketing hits different. These are the kinds of effective marketing campaigns that stand for something and stick with people long after they scroll past.