Dove’s 30-second spot from Ogilvy U.K. will air during the fourth quarter of the Big Game, delivering an important message about boosting body confidence in young athletes.

A Dove Keep Her Confident commercial ran during last year's Super Bowl. The Kansas City Chiefs play the Philadelphia Eagles 6:30 p.m. Sunday, Feb. 9 at the Caesars Superdome in New Orleans this year.

Dive Brief: Dove debuted its first TV ad with a humorous angle for the 50th anniversary special for “Saturday Night Live” over the weekend, according to a press release. The spot promotes the launch ...