Effective Digital Marketing KPIs. After creating countless marketing campaigns for our customers, I’ve learned that beyond website traffic and search engine results page rankings, ...

If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter ...

Each KPI has its benefits and challenges, so smart marketing also requires a diversified approach. For example, track your ad performance using UTMs, but confirm performance on Facebook with ...

5 important digital marketing KPIs to track. October 14, 2022, 4:54 PM IST Amitek Sinha in Voices, Business, India, Tech, TOI . Facebook Twitter Linkedin Email. Amitek Sinha. Amitek ...

A digital marketing KPI that is as important, and perhaps even more valuable in a sense than any other on the list thanks to the free traffic it offers your business, is SEO keyword rankings.

How marketing KPIs and digital initiatives have adapted to the pandemic—as customers remain ... with 78% of respondents saying they have changed or reprioritized their key performance indicators.

For a digital marketing KPI to be useful, it needs to be S.M.A.R.T: 1- Specific: it can identify the “what, where, how and when” of what it’s measured.

Melissa Burns, senior marketing manager, EMEA, for Quadient, said marketers should ensure their marketing KPIs are aligned to the overall business strategy. “Business 101, I know, but so many ...

5 important digital marketing KPIs to track October 14, 2022, 4:54 PM IST Amitek Sinha in Voices , Business , India , Tech , TOI Amitek Sinha ...