Ohio hospitals will have to navigate new requirements under House Bill 173. This law mandates greater transparency in ...

Addressable advertising used to be an add-on to extend audience reach, but it has increasingly proved to be the most ...

In an era dominated by digital communication, businesses often focus on online marketing strategies such as social media, ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Explore how South African banks misrepresent fixed deposit interest rates, using simple interest to attract investors while ...

Newspaper readers. A January article in Editor & Publisher (E&P) solidified that fact sharing a recent multi-market analysis by The Media Audit that found newspapers ranked as a top media influence ...

With the objective of reframing as more than a breakdown service, the AA conducted a brand diagnosis to understand its place in drivers’ lives. It has also switched to become more long-term focused, ...

Over three-quarters (77%) of mail was read or looked at in the crucial Q4 trading period, according to the latest quarterly ...

The Epson Expression Photo HD XP-15000 is relatively inexpensive for an A3+/13x19-inch photo printer, costing around $400 / £330 / AU$549. That compares favorably against more ‘professional’ A3+ ...

The ad space in print media saw a marginal 1% rise in 2024 compared to 2023, with more than 78,000 advertisers and 1.04 lakh brands investing in print advertising, according to the latest TAM AdEx ...

According to the complainant, the “misleading” ad is shown so that more people buy the combo of pan masala and the tobacco pouch Shah Rukh Khan, Ajay Devgn and Tiger Shroff have been served ...

Decreases in MEDD were observed at the first three follow-ups. Conclusions Real-world data from this large, prospective, multicentre registry indicate that MC is a safe and effective complementary ...