As we enter an era characterized by diminishing attention spans and rising customer expectations, businesses must evolve ...

Seeing Armenian companies succeed reminds me that, despite our country’s small size and limited resources, we have something ...

Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

If you want to scale, marketing is an investment and isn’t optional; the right partner makes every dollar count.

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Upgrading your email segmentation strategy might sound complicated—but in reality, it can save you time, sharpen your ...

To truly resonate, brands must do what great performers do: Focus the audience, speak their language, dramatize real life, ...

In the high-stakes game of startups and small businesses, every resource counts. Forget throwing money at fleeting ads; the ...

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

We believe we make purchases consciously, but marketeers have long since learnt to think for us. From the color of price tags ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

While, previously, the Cybertruck's marketing strategy, portrayed the Cybertruck as a futuristic vehicle with images of other planets like Mars, according to the report. Business Insider also ...